Americans for the Arts

When you have clearly identified that your arts organization needs to out-source video in order to accomplish a specific goal, what questions should you ask when you pick up the phone and call a video production company?

I say it all the time, but it bears repeating: Our society has changed – dramatically – over the past few decades.

These emerging platforms are meant to be inexpensive and lightweight to produce, yet have impact that can be felt at the box office in terms of lifting brand awareness for the organization.

How are we engaging our audiences, how we are communicating our messages, how we are raising money, and how we are using technology to do it. With YouTube currently ranking as the #2 search engine in the world, this means many of us are using online video as a tool.

Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media.