In this E-book, Hearty, Wholesome, and Homemade: Building an Instagram Community That Thrives, you'll find:

• Why Instagram is the perfect platform for developing a digital community and how to make your community its most honest and inclusive
• Inspiring quotes, notable case studies, and handy “bread and butter” takeaways for putting your learning into practice
• A battery of handy tools for tracking the success of your Instagram community

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics

On November 8-11, 2013 in Portland, Oregon, a charged group of over 675 arts marketers came together for the National Arts Marketing Project Conferece, “Powered by Community. They shared best practices, celebrated their successes, and left with practical lessons about connecting with communities to share the power of the arts, much of which were catpured in participants tweets. Our e-book, The Fifty Most Powerful Tweets from the 2013 National Arts Marketing Conference, shares 50 of our favorites tweets which shared kernels of knowledge.

This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.

The subject of art, copyright protection and the Internet are explored in this article.

This research investigates the case of non-profit arts organizations. The results show that organizational formalization, external integration, total marketing effort, and managerial self-confidence influence the direct marketing techniques implemented by the firm.

How are cultural institutions using digital technologies to further their missions? What can we learn from talking to innovators doing this work? The Wyncote Foundation commissioned this report to help answer these questions.