Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. 

In this episode of SocialZoom Factor, Pam Moore takes you through the do's and don'ts of Twitter for your business.

Having trouble gaining Twitter followers? Sam Kern from Influence & Co has some easy fixes for you to have follower success!

Ever heard of a marketing pixel? Ticketfly is helping you out by laying out what it is and how it can be help grow your audience.

99u is helping you boost your productivity through these 10 apps that you need!

Capacity Interactive sat down with three top content creators in the arts to pick their brains about everything from inspiration to planning.

Check out these 10 nonprofits who are dominating Twitter and get some inspiration for your organization's page.

Stay up to date with the latest improvements to our favorite social media platforms.

Conquer Google Analytics with these tips on how to utilize this crucial tool.

Instagram has increasingly become a crucial digital aspect for businesses. From emphasizing the power of Instagram Stories to using the Explore section, check out these tips from the people who know it best.

Check out these tips on how to get your content shared through addressing your audience's audience.

Digital Marketer, David Verjano, outlines the importance of visual storytelling and the various types of visuals to use to best fit your next campaign.

Check out this quick how-to guide for using memes on your next online marketing campaign!

Jasmine Star shares how to sell your products and services via Instagram. You’ll discover the advantages of using Instagram for selling.

Have you considered creating Facebook ads from your top-performing organic posts?

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach.

One of the most important, but least considered parts of designing an infographic is typography.

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

6 online marketing certifications to help you get ahead.

Did you know the average human attention span is 8.25 seconds? That’s less than a goldfish. Let that sink in for just a minute.

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.

If you're looking for inspiration and a little direction on how to leverage Snapchat, there are plenty of big brands to light the way. Here's a list of the top 10 you should follow now to keep an eye out for their upcoming snap stories.