96268
Is Your Organization More Maverick than Iceman? Tips on Avoiding the “Danger Zone”
Simply by attending this year’s NAMP Conference, you’re already identifying yourself and your organization as interested in being at least a bit more like Iceman: you are undoubtedly interested in picking up some best practices on how to run your organization or department better over the long term.
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96267
Are the Arts in America Really for Everyone?
Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.
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96256
Social Media Is Your Mission. Your Mission Is Social Media.
As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.
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96248
The Audience of the Future: <strike>Out</strike> In With the Old, In With the New
Only when arts organizations seek to grow the loyalty of every person who walks through the door—from the first-timers to the long-timers—will we see the sustainable revenue that allows us to innovate and grow.
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96266
Marketing in Pursuit of Purpose
Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.
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96243
Reflections on SXSL: Art, Technology and Possibility
When the arts are used to connect the work being done on the edge of science, government, and technology, this is how change begins. This is the sense that the first South by South Lawn (SXSL) inspired in many of those who attended.
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96242
Healing Trauma through the Arts in Chicago and Beyond
This year, our Sweet Home Chicago also recorded its most violent and deadliest summer on record—with no end in sight. For too many of Chicago’s children, the wealth of opportunities this city provides is seemingly too distant to access due to the many barriers that remain in place.
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96230
Lessons Beyond the Playa: Bringing Burning Man Home
Fundamentally, as we celebrate National Arts and Humanities Month in October, we celebrate creativity and what it means to be human today. We celebrate everyday creative expression in all of its forms—from the amateur to the master artist and his/her craft. Burning Man celebrates that, too.
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96422
Making Connections through Radical Hospitality
Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.
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96217
Seeking Leaders for the Arts Education Advisory Council
I’m entering my third year on the council, and it’s been a valuable experience to grow in my field. It’s provided me the opportunity to meet and work with people from across the nation who focus on the same goals and face similar challenges. We have meaningful conversations about where we are and where we need to go—individually, as a group, and as a nation.
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96214
For a Startup, the First is Everything
The mission was to use the insertion of art and beauty to transform a community and change public narrative. By moving this practice into a corporate setting, limeSHIFT was testing a new idea, using public art methodologies in a private community.
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