Americans for the Arts

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this Innovation Crush episode as Ryan discusses how to network and maintain relationships, develop social impact, and live and work in the now. 

In this episode, the panelists, Ron Evans and Maris Smith talk with Josh Russell about the rebranding of Artsopolis.com to LiveSV.com. Josh will share how an arts organization can navigate the path to community wide acceptance of a new brand.

Guest panelists:
Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand.

NAMPRadio Recommends:

• Maris recommends: Social Media company Involver.com as well as new changes to the Hulu advertising platform.
• Ron recommends: The National Arts Index, which allows you to compare spending on the arts and other statistics of your community with other communities.
• Josh recommends: The blog of a Silicon Valley marketing company called Pure Matter, with insights on social media measurement
   

Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)