Review by Susanne Roschwalb of the the book Market the Arts! [New York, NY: Foundation for the Extension and Development of the American Professional Theatre (FEDAPT), 1983, 287 p.].

Presented at the conference Inflation and the Performing Arts, held at the University of Nevada, Las Vegas, August 6-7, 1981.

The Emerging Arts looks at such phenomena as Off Off Broadway theatre companies, small dance companies, and cooperative galleries and it describes the growth of these groups into structured arts operations.

Annual statistical profile of united arts funds

Cases and readings for Marketing for Nonprofit Organizations represents a joint effort by the editors to provide articles and cases to broaden and apply the concepts of marketings to nonprofit organizations. The selected articles describe specific applications of marketing for nonprofit organizations as well as discuss the adaptation of marketing concepts and theory to nonprofit organizations. The cases illustrate specific real-world applications of marketing in nonprofit organizations. All the cases are based on real situations, and most of the cases identify the actual organization.

Ivan Sygoda discusses dancing for dollars.

Ivan Sygoda, director, Pentacle, discusses dance: the marketplace for emerging companies. Published by the Foundation for the Extension and Development of the American Professional Theatre as a resource for dance companies to promote their work to audience and win greater financial stability.

John Simone, managing director, Hartford Ballet, discusses ballet and the art of marketing.

Mark Lamos, artistic director, and William Stewart, managing director, of Hartford Stage Company, discuss theatre: the vital relationship.

Patricia Cox, former director of audience development of Manhattan Theatre Club discusses marketing the performing arts: a personal view. My personal reasons for being a marketing director for the arts are to communicate - to share this passion, this excitement, this terrific experience, with, if you'll pardon the hyperbole, the world. This feeling for the arts isn't the only qualification you need to be a professional marketing director, but it helps. (p. 43)