The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth.
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If you’ve read part 1 of this blog (the why of rebranding) and have decided your motives are pure and your rationale for rebranding is solid, now the real work begins. Here are some things to think about.
Read MoreWhether you’re looking at a major overhaul or a minor refresh, setting about to rebrand your organization is not an easy task, nor one to be entered into lightly. Here are some things to think about first.
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Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.
Create & Cultivate is an organization that meets in various cities around the country to gather women who are curious creatives and entrepreneurs and discuss topics geared towards marketing & branding. To showcase Instragram—one of the top social media platforms—a panel at their New York event centered around how to maximize its use for business with panelists from Instagram. Claudine Cazian (Head of Entertainment), Lila King (News & Publishing Partnerships), Lauren Wirtzer Seawood (Head of Music Parternships), and Virginia Nam (Fashion Partnerships) discussed the necessary tips and tricks to gain Instagram success. From emphasizing the power of Instagram Stories to using the Explore section, check out this advice from the people who know it best.
Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.
We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) to pick their brains about the world of content creation.
Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to outlining how to create a strategy to develop your brand, learn how to use Twitter to its fullest potential.
Consistency builds trust, deepens relationships, exposes customer challenges, and sparks innovation. Inconsistency results in confusion and distrust.
One way to be consistent is by communicating openly, honestly and with complete transparency.
Far too often, companies are only transparent when owning up to a negative action or righting a wrong so customers don’t run for the door. Time and again, this approach has proven to be ineffective. Customer retention is achieved only if a company has a history of putting the customer first, through both the good and the bad.
